Designing products for startups and scaleups for over 10 years.
I’ve shipped and grown services across multiple domains and wore different hats. I’m a fast learner who loves making complex systems simpler.
What I've been up to
Design, Product, and Growth
Using a data-informed, customer-centric approach to create value. Collaborating cross-functionally to ship, and learn, as fast as possible, with the highest quality possible.
Enabling teams
Creating the absolutely necessary processes that lead to a happy and efficient team, focused on shipping impactful changes.
Leadership
Advocating for ethical, long-lasting products, businesses, and ways of working. I care a lot.
From 0-1 and beyong
Whether that's creating new products and validating them or growing existing solutions, I thrive in complexity and ambiguity.
Currently heading Product & Design at Bounce
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Building the Product & Design organization.
Setting systems for product, design and engineering efficiency.
Establishing continuous discovery in the organization.
Previously at Butter
Leading research to uncover customer pain points. Bringing quantitative data to the design process.
Establishing collaborative remote async processes.
Polishing the flow between engineering and design through handoff processes.
Designing for growth at Help Scout
Defining operating principles upfront, leading to ethical solutions.
Leading design for the Growth vertical, with an experiment mindset.
Bringing in the engineering team earlier in the process by continuously sharing progress.
and designing dev tools at Codacy
Building the Product & Design organization, and mindset.
Building our design system, collaborating closely with engineering.
Elevating our brand, and design standards.
Create a Product & Design culture, and organizations.
Setting processes for product, design and engineering efficiency.
Crafting experiences with a data-informed, customer-centric, approach, while also being opinionated.
Leading research to uncover customer pain points. Bringing quantitative data to the design process.
Establishing collaborative remote async processes.
Improving cross-functional collaboration to ensure a high-quality and speedy implementation.
Defining design principles, leading to ethical, opinionated, and effective solutions.
Leading design for the Growth vertical, creating an experimentation mindset, and learning culture.
Improving cross-functional collaboration, leading to a more engaged team, and more effective results.
Building the Product & Design culture, and organizations.
Building the design system, collaborating closely with engineering for an efficient implementation and adoption.
Elevating our brand, and design standards, leading to higher quality product.
Work and Experience
Bounce
Head of Product & Design
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04/2021 — Present
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Remote
Butter
Senior product designer
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09/2021 — 02/2022
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Remote
Help Scout
Senior product designer, Growth
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01/2021 — 09/2021
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Remote
Codacy
Product design lead
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11/2015 — 12/2020
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Remote
ADPList
Design mentor
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01/2021 — Present
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Remote
"I went into the session with lots of doubts and came out with great confidence about my next move. Hit up Ines for career advice and portfolio review and she will definitely give her all to help you out!"
— Pilipda 🇹🇭
"Ines was so wonderful to talk to! She came prepared and gave me very specific helpful tips. She also made sure I was able to ask anything I wanted to and to follow up after I make the portfolio changes!"
— Caitlin 🇺🇸
More details about work experience on LinkedIn.